Live for Meta Ads · Google & TikTok coming soon

Control your ad budgets
with confidence.

Ad Spend Manager is a multi-client campaign budget pacing platform for media buyers, agencies, and marketing teams. Draft, review, and publish Meta budget changes in bulk — with real-time pacing across every client.

Start free See how it works
No credit card required · Connect Meta in one click · Cancel anytime

Kestrel Media

Through day 14 of 30
16 days left
Search
Search clients...
Campaign activity
Active client
Alerts
2
Status
Client
Goal
Spent
Pace
Daily Controlled
Required Daily
Pacing
$3,683.30
49.1%
$240.00
$238.54
OK
$3,762.48
48.2%
$245.00
$252.35
OK
$19,492.09
46.4%
$1,410.00
$1,406.74
OK
$1,174.29
47.0%
$80.00
$82.86
OK
$13,760.00
43.0%
$860.00
$1,140.00
UNDER
$12,300.00
82.0%
$410.00
$168.75
OVER
Features

Built for marketing teams agenciesfranchisesmarketing teamsmedia buyers agencies

Whether you manage one brand or fifty, Ad Spend Manager keeps every budget on pace — no spreadsheets, no late-night refreshes, no overages.

Draft-then-publish budgets

Stage budget changes across campaigns and ad sets, review them as drafts, then publish in a single batch to Meta. Every change is logged and reversible.

Real-time pacing

See required daily spend, actual spend, and on-pace status for every campaign. Classified OK, Under, or Over with a budget-scaled tolerance.

Bulk budget editor

Shift-click to select ranges, edit dozens of campaigns at once, and save it all as a single draft. No more clicking campaign-by-campaign in Ads Manager.

Campaign groups & auto-add rules

Organize campaigns into logical groups with naming-based auto-assignment. Control which campaigns contribute to each monthly pacing goal.

Multi-client workspaces

Handle unlimited clients per workspace. Invite teammates with role-based access — owner, admin, member, viewer — and switch workspaces instantly.

Audit log & change history

Every published change is logged with who, what, when, and the before/after values. Full accountability for agencies and in-house teams alike.

How it works

Three steps from login to published budgets.

01

Connect your ad platforms

Link Meta with one OAuth click. We sync your ad accounts, campaigns, and daily spend automatically.

02

Set goals, draft changes

Define monthly budgets per client. Open the bulk editor, stage budget changes as drafts, and preview pacing impact before you commit.

03

Publish with confidence

Review the diff, publish to Meta in one click, and keep a complete audit trail. Something off? Roll back from the change log.

Pricing

Pay per platform.
No seat fees. No surprises.

One connection, one flat price. Invite your whole team at no extra cost.

First month free on every plan
1st month free

Meta Ads

Facebook & Instagram
$ 10 / mo per connection
  • Up to 20 ad accounts
  • Up to 10 team members
  • 1 workspace per account
  • Draft-then-publish workflow
  • Real-time pacing insights
  • Full audit log & change history
Start free
Soon

Google Ads

Search, Display, YouTube
$ 10 / mo per connection
  • Up to 10 ad accounts
  • Up to 10 team members
  • 1 workspace per account
  • Draft-then-publish workflow
  • Real-time pacing insights
  • Full audit log & change history
Coming soon
Soon

TikTok Ads

TikTok for Business
$ 10 / mo per connection
  • Up to 10 ad accounts
  • Up to 10 team members
  • 1 workspace per account
  • Draft-then-publish workflow
  • Real-time pacing insights
  • Full audit log & change history
Coming soon

Prices in USD. Monthly billing. Cancel anytime.
Need more members or workspaces? Contact sales.
Connecting multiple platforms? We're working on a bundle — get notified.

FAQ

Questions, answered.

What is Ad Spend Manager?
Ad Spend Manager is a multi-client campaign budget pacing platform built for media buyers, marketing teams, agencies, and franchises. You manage monthly budgets across all your clients, draft changes in bulk, and publish them to Meta with full audit history.
How does the draft-then-publish workflow work?
Instead of editing Meta budgets directly, you stage changes as drafts in Ad Spend Manager. Review the full diff across every affected campaign, then publish to Meta in a single batched operation. Every publish is logged, so you always know who changed what and when.
Which ad platforms do you support?
Meta Ads (Facebook and Instagram) is live today. Google Ads and TikTok Ads are next on the roadmap. Each platform is a separate connection in your workspace.
How does pricing work?
You pay $10 per month per platform connection, with the first month free. A Meta connection includes up to 20 ad accounts. Google and TikTok connections include up to 10 ad accounts. Each account gets 1 workspace with up to 10 team members included.
Can I invite my team?
Yes. Every workspace supports up to 10 team members with role-based access: owner, admin, member, or viewer. Need more seats? Contact us and we will set you up.
Is my Meta data secure?
OAuth tokens are stored encrypted, never exposed to the browser, and used only to sync your ad data and publish the budget changes you explicitly approve. You can revoke access at any time from Meta.
Can I cancel anytime?
Yes. Subscriptions are month-to-month. Cancel whenever you want — no contracts, no gotchas.
Is there a free trial?
Yes — the first month on any paid plan is completely free. Sign up, connect Meta, and explore every feature risk-free.

Get your ad budgets
under control.

Connect Meta, import your clients, and publish your first bulk budget change in under five minutes.

Start free See pricing